Company News, New Products

Fenty Beauty Debuts First-to-Market Shade Match Foundation on TikTok

Buildable, medium- to full-coverage formula is climate-adaptive and heat, sweat and shine-resistant.

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By: Lianna Albrizio

Associate Editor

Fenty Beauty is making foundation shade-matching easier and more fun with its new and the platform’s first-ever #ShadeMatching Filter on TikTok.    With multiple formulas and up to 50 shades, Fenty Beauty is taking the guesswork out of finding the perfect complexion shade – all from the comfort of home.    With Fenty Beauty Pro Filt’r Soft Matte Longwear Foundations ($40), consumers can stay fresh morning through night with this buildable, medium- to full-coverage formula that is...

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